[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.teoli.cz\/jak-dosahnout-vykonnostniho-marketingu\/#Article","mainEntityOfPage":"https:\/\/www.teoli.cz\/jak-dosahnout-vykonnostniho-marketingu\/","headline":"Jak dos\u00e1hnout v\u00fdkonnostn\u00edho marketingu?","name":"Jak dos\u00e1hnout v\u00fdkonnostn\u00edho marketingu?","description":"Jist\u011b se shodneme na tom, \u017ee marketing znamen\u00e1 pro majitele spole\u010dnosti investici do budoucnosti. Jen\u017ee ka\u017ed\u00fd takov\u00fd krok byste m\u011bli b\u00fdt schopni zm\u011b\u0159it. To ov\u0161em neznamen\u00e1, \u017ee v\u0161echny strategie lze m\u011b\u0159it naprosto p\u0159esn\u011b a u n\u011bkter\u00fdch je to prakticky nemo\u017en\u00e9. Ty, do kter\u00fdch vkl\u00e1d\u00e1te nejv\u00edce ale zaru\u010den\u011b spo\u010d\u00edtat dok\u00e1\u017eete. Ot\u00e1zkou ale z\u016fst\u00e1v\u00e1. M\u011b\u0159\u00edte v\u00fdsledky sv\u00e9...<p class=\"more-link-wrap\"><a href=\"https:\/\/www.teoli.cz\/jak-dosahnout-vykonnostniho-marketingu\/\" class=\"more-link\">Read More<span class=\"screen-reader-text\"> &ldquo;Jak dos\u00e1hnout v\u00fdkonnostn\u00edho marketingu?&rdquo;<\/span> &raquo;<\/a><\/p>","datePublished":"2020-01-10","dateModified":"2020-01-10","author":{"@type":"Person","@id":"https:\/\/www.teoli.cz\/author\/#Person","name":"","url":"https:\/\/www.teoli.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/fb50772173929303fbe6024f179e4dd9837c71f6efc661bdb046860d442d05b5?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/fb50772173929303fbe6024f179e4dd9837c71f6efc661bdb046860d442d05b5?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"teoli.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.teoli.cz\/wp-content\/uploads\/img_a354532_w3053_t1569163413.jpg","url":"https:\/\/www.teoli.cz\/wp-content\/uploads\/img_a354532_w3053_t1569163413.jpg","height":0,"width":0},"url":"https:\/\/www.teoli.cz\/jak-dosahnout-vykonnostniho-marketingu\/","about":["Web"],"wordCount":424,"articleBody":"Jist\u011b se shodneme na tom, \u017ee marketing znamen\u00e1 pro majitele spole\u010dnosti investici do budoucnosti. Jen\u017ee ka\u017ed\u00fd takov\u00fd krok byste m\u011bli b\u00fdt schopni zm\u011b\u0159it. To ov\u0161em neznamen\u00e1, \u017ee v\u0161echny strategie lze m\u011b\u0159it naprosto p\u0159esn\u011b a u n\u011bkter\u00fdch je to prakticky nemo\u017en\u00e9. Ty, do kter\u00fdch vkl\u00e1d\u00e1te nejv\u00edce ale zaru\u010den\u011b spo\u010d\u00edtat dok\u00e1\u017eete. Ot\u00e1zkou ale z\u016fst\u00e1v\u00e1. M\u011b\u0159\u00edte v\u00fdsledky sv\u00e9 propagace?\u00a0 \tPou\u017e\u00edvejte ROIExistuje zaru\u010den\u00fd ukazatel, tzv. ROI (Return Of Investmens). Snadno a rychle v\u00e1m spo\u010d\u00edv\u00e1 n\u00e1vratnost investice, a to pomoc\u00ed velmi jednoduch\u00e9ho vzore\u010dku. Pokud bude v\u00fdsledek ni\u017e\u0161\u00ed ne\u017e 100 %, indikuje to ztr\u00e1tu a m\u011bli byste se zamyslet nad t\u00edm, do kter\u00fdch oblast\u00ed d\u00e1t finance. Jak vypad\u00e1 vzore\u010dek?\t\tROI = (\u010dist\u00fd zisk \u2013 vklad na za\u010d\u00e1tku) \/ vklad na za\u010d\u00e1tku \u00d7 100\u00a0\tV\u00fdkon na prvn\u00edm m\u00edst\u011bV\u00fdkonnostn\u00ed marketing je speci\u00e1ln\u00ed odv\u011btv\u00ed, kter\u00e9mu se v\u011bnuj\u00ed konkr\u00e9tn\u00ed odborn\u00edci. Jeho obrovskou v\u00fdhodou je to, \u017ee nez\u00e1le\u017e\u00ed na velikosti va\u0161eho rozpo\u010dtu. I z\u00a0men\u0161\u00edch \u010d\u00e1stek se m\u016f\u017eete dostat na vysok\u00e9. V\u00a0b\u011b\u017en\u00e9 praxi pot\u0159ebujete nap\u0159. 15\u00a0000 K\u010d, zat\u00edmco u v\u00fdkonnostn\u00ed propagace si vysta\u010d\u00edte i s\u00a05\u00a0000 K\u010d.\u00a0D\u016fle\u017eit\u00e9 je si ale v\u017edy se\u0159adit priority. Jak\u00e1 platforma je konkr\u00e9tn\u011b pro v\u00e1s nejd\u016fle\u017eit\u011bj\u0161\u00ed? Pokud prod\u00e1v\u00e1te ko\u010d\u00e1rky, tak se v\u00e1m Snapchat nevyplat\u00ed, proto\u017ee se tam tolik maminek nach\u00e1zet nebude. V\u00a0p\u0159\u00edpad\u011b, \u017ee naopak prod\u00e1v\u00e1te produkty pro vegany, tak jsou ide\u00e1ln\u00ed soci\u00e1ln\u00ed s\u00edt\u011b, proto\u017ee tam se potk\u00e1vaj\u00ed, diskutuj\u00ed a p\u0159ed\u00e1vaj\u00ed si zku\u0161enosti a recepty.\u00a0\tPropagace v\u00a0praxi\u0158ekn\u011bme, \u017ee va\u0161e c\u00edlov\u00e1 skupina je 60\u00a0000 lid\u00ed a m\u00e1te rozpo\u010det jen 5\u00a0000 K\u010d m\u011bs\u00ed\u010dn\u011b. Pro v\u00fdkonnostn\u00ed marketing \u017e\u00e1dn\u00fd probl\u00e9m. Jen si mus\u00edte chyt\u0159e rozd\u011blit, do \u010deho investujete. P\u0159\u00edkladem m\u016f\u017ee b\u00fdt vlo\u017een\u00ed:\t\t33 % do SEO,\t\t32 % do PPC a dal\u0161\u00edch reklam na kl\u00ed\u010dov\u00e1 slova,\t\t19 % do reklamy na Instagramu a\t\t16 % do Facebooku.\u00a0Toto rozd\u011blen\u00ed ov\u0161em z\u00e1le\u017e\u00ed na tom, co prod\u00e1v\u00e1te a na jak\u00e9 slu\u017eby nab\u00edz\u00edte. Pro ka\u017ed\u00fd typ z\u00e1kazn\u00edka je vhodn\u00e9 n\u011bco jin\u00e9ho. Pro mlad\u0161\u00ed generace soci\u00e1ln\u00ed s\u00edt\u011b, pro st\u0159edn\u00ed v\u011bk \u010di star\u0161\u00ed generace to budou sp\u00ed\u0161 vyhled\u00e1va\u010de.                                                                                                                                                                                                                                                                                                                                                                                                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