[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.teoli.cz\/co-je-to-kampan-ppc-reklamy-ppc-jak-vypadaji-a-jsou-skutecne-tak-ucinne\/#Article","mainEntityOfPage":"https:\/\/www.teoli.cz\/co-je-to-kampan-ppc-reklamy-ppc-jak-vypadaji-a-jsou-skutecne-tak-ucinne\/","headline":"Co je to kampa\u0148 PPC? Reklamy PPC \u2013 jak vypadaj\u00ed, a jsou skute\u010dn\u011b tak \u00fa\u010dinn\u00e9?","name":"Co je to kampa\u0148 PPC? Reklamy PPC \u2013 jak vypadaj\u00ed, a jsou skute\u010dn\u011b tak \u00fa\u010dinn\u00e9?","description":"Prakticky v\u0161echny firmy si uv\u011bdomily, \u017ee se bez vlastn\u00ed internetov\u00e9 str\u00e1nky zkr\u00e1tka neobejdou, pokud cht\u011bj\u00ed na trhu usp\u011bt. Ty pak, kter\u00e9 si myslely, \u017ee jej nepot\u0159ebuj\u00ed, z velk\u00e9 v\u011bt\u0161iny zanikly. A je to jen pochopiteln\u00e9 \u2013 dnes hled\u00e1me ve\u0161ker\u00e9 informace pr\u00e1v\u011b na s\u00edti. Firma, kter\u00e1 tam nen\u00ed, prakticky jako by neexistovala. To je koneckonc\u016f hlavn\u00ed...<p class=\"more-link-wrap\"><a href=\"https:\/\/www.teoli.cz\/co-je-to-kampan-ppc-reklamy-ppc-jak-vypadaji-a-jsou-skutecne-tak-ucinne\/\" class=\"more-link\">Read More<span class=\"screen-reader-text\"> &ldquo;Co je to kampa\u0148 PPC? Reklamy PPC \u2013 jak vypadaj\u00ed, a jsou skute\u010dn\u011b tak \u00fa\u010dinn\u00e9?&rdquo;<\/span> &raquo;<\/a><\/p>","datePublished":"2021-08-08","dateModified":"2021-08-08","author":{"@type":"Person","@id":"https:\/\/www.teoli.cz\/author\/#Person","name":"","url":"https:\/\/www.teoli.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/fb50772173929303fbe6024f179e4dd9837c71f6efc661bdb046860d442d05b5?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/fb50772173929303fbe6024f179e4dd9837c71f6efc661bdb046860d442d05b5?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"teoli.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.teoli.cz\/wp-content\/uploads\/tvorba%20PPC%20reklamy_5lcLUG.jpg","url":"https:\/\/www.teoli.cz\/wp-content\/uploads\/tvorba%20PPC%20reklamy_5lcLUG.jpg","height":0,"width":0},"url":"https:\/\/www.teoli.cz\/co-je-to-kampan-ppc-reklamy-ppc-jak-vypadaji-a-jsou-skutecne-tak-ucinne\/","about":["Produkty"],"wordCount":414,"articleBody":"   Prakticky v\u0161echny firmy si uv\u011bdomily, \u017ee se bez vlastn\u00ed internetov\u00e9 str\u00e1nky zkr\u00e1tka neobejdou, pokud cht\u011bj\u00ed na trhu usp\u011bt. Ty pak, kter\u00e9 si myslely, \u017ee jej nepot\u0159ebuj\u00ed, z velk\u00e9 v\u011bt\u0161iny zanikly. A je to jen pochopiteln\u00e9 \u2013 dnes hled\u00e1me ve\u0161ker\u00e9 informace pr\u00e1v\u011b na s\u00edti. Firma, kter\u00e1 tam nen\u00ed, prakticky jako by neexistovala. To je koneckonc\u016f hlavn\u00ed d\u016fvod, pro\u010d dnes maj\u00ed prakticky v\u0161echny svou vlastn\u00ed internetovou str\u00e1nku.  Ov\u0161em m\u00edt sv\u016fj vlastn\u00ed web zdaleka nesta\u010d\u00ed. Aby skute\u010dn\u011b plnil sv\u016fj \u00fa\u010del, tedy aby n\u00e1m pom\u00e1hal zvy\u0161ovat zisk p\u0159il\u00e1k\u00e1n\u00edm nov\u00fdch z\u00e1kazn\u00edk\u016f a udr\u017een\u00edm t\u011bch st\u00e1vaj\u00edc\u00edch, je pot\u0159eba, aby byl tak\u00e9 nav\u0161t\u011bvov\u00e1n. Toho se dosahuje nejr\u016fzn\u011bj\u0161\u00edmi formami internetov\u00e9 propagace. Probl\u00e9m je, \u017ee jsou obvykle zn\u00e1my pouze pod sv\u00fdmi zkratkami, kter\u00e9 nav\u00edc \u010dasto vych\u00e1z\u00ed z jejich anglick\u00e9ho n\u00e1zvu. B\u011b\u017en\u00fd \u010dlov\u011bk si tak st\u011b\u017e\u00ed dok\u00e1\u017ee nap\u0159\u00edklad p\u0159edstavit, co je to kampa\u0148 PPC. P\u0159itom se jedn\u00e1 o jeden z nejpou\u017e\u00edvan\u011bj\u0161\u00edch typ\u016f internetov\u00e9 reklamy. N\u00e1zev tvo\u0159\u00ed anglick\u00e1 slova pay-per-click, tedy platba za kliknut\u00ed. Princip spo\u010d\u00edv\u00e1 v tom, \u017ee firma dostane mal\u00fd obnos poka\u017ed\u00e9, kdy\u017e na jej\u00ed reklamu n\u011bkdo klikne. Nav\u00edc je dan\u00fd \u010dlov\u011bk p\u0159esm\u011brov\u00e1n na webovou str\u00e1nku dan\u00e9 firmy. Je tedy jasn\u00e9, co je d\u016fle\u017eit\u00e9 pro reklamy PPC \u2013 jak vypadaj\u00ed. Pr\u00e1v\u011b vzhled je toti\u017e to jedin\u00e9, s \u010d\u00edm mohou operovat a \u010d\u00edm mohou zaujmout, na rozd\u00edl nap\u0159\u00edklad od televizn\u00edch reklam, kter\u00e9 pou\u017e\u00edvaj\u00ed jak vizu\u00e1ln\u00ed m\u00e9dium, tak i zvuk.  Je tedy jasn\u00e9, \u017ee by pr\u00e1v\u011b jemu m\u011bla b\u00fdt v\u011bnov\u00e1na velk\u00e1 p\u00e9\u010de. P\u0159i tvorb\u011b je d\u016fle\u017eit\u00e9 vz\u00edt v \u00favahu p\u0159edev\u0161\u00edm to, kdo je c\u00edlovou skupinou z\u00e1kazn\u00edk\u016f, stejn\u011b jako typ prod\u00e1van\u00e9ho zbo\u017e\u00ed a samoz\u0159ejm\u011b na\u0161e finan\u010dn\u00ed mo\u017enosti. Je pochopiteln\u00e9, \u017ee \u010d\u00edm l\u00e9pe bude vypadat, t\u00edm v\u00edce kliknut\u00ed bude m\u00edt, a t\u00edm v\u00edce pen\u011bz i nov\u00fdch z\u00e1kazn\u00edk\u016f p\u0159inese. I to je d\u016fvod, pro\u010d se podnikatel\u00e9 \u010dasto obrac\u00ed na specializovan\u00e9 extern\u00ed firmy, aby jim tyto reklamy vytvo\u0159ily. V dlouhodob\u00e9m horizontu se jim to toti\u017e rozhodn\u011b vyplat\u00ed.                                                                                                                                                                                                                                                                                                                                                                                                  "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Co je to kampa\u0148 PPC? Reklamy PPC \u2013 jak vypadaj\u00ed, a jsou skute\u010dn\u011b tak \u00fa\u010dinn\u00e9?","item":"https:\/\/www.teoli.cz\/co-je-to-kampan-ppc-reklamy-ppc-jak-vypadaji-a-jsou-skutecne-tak-ucinne\/#breadcrumbitem"}]}]